Corporate identity for a contemporary art gallery called 'Gallery Psypedia'.
The logo consists of a capsule and two pills, resembling an abstract flower. It alludes to the context of this particular gallery, which is to promote the spirit of mental health by exploring the complex relationship between art, creativity, human experience and mental illness. The branding design included the visceral deliverables such as logo, namecard, postcard, signboard and website.
Gallery Psypedia was established in 2013 by Jessie Leung (a full time Visual Artist and a previous Psychiatric Nurse) and Dr. Steve Tso (a practising Consultant Psychiatrist and enthusiastic amateur photographer), with the ethos of promoting psychological well-being by exploring the intricate relationship of art, creativity, human experience and mental illness.
The logo consists of a capsule and two pills, resembling an abstract flower. It alludes to the context of this particular gallery, which is to promote the spirit of mental health by exploring the complex relationship between art, creativity, human experience and mental illness. The branding design included the visceral deliverables such as logo, namecard, postcard, signboard and website.
Gallery Psypedia was established in 2013 by Jessie Leung (a full time Visual Artist and a previous Psychiatric Nurse) and Dr. Steve Tso (a practising Consultant Psychiatrist and enthusiastic amateur photographer), with the ethos of promoting psychological well-being by exploring the intricate relationship of art, creativity, human experience and mental illness.